Award winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see…
Tag: Demand Generation
It’s Spring and We’re Growing
Marketing and business growth agency F&G Funnel Mechanics is growing, with new client wins and a new director hire in April 2021. Geovation, the start up accelerator backed by Ordnance Survey (OS) and HM Land Registry, has appointed Difference Engine to run its Marketing Academy…
What Is Lead Generation?
Marketing is awash with jargon and terms used interchangeably. Our goal with this article is to clarify some of those grey areas. We’ll look at some key questions such as: what is lead generation? What’s the difference between demand generation and lead generation? Where does…