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Tag: Demand Generation

4 Unexpected Tricks To Help You Win Marketing Awards

Award winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see…

Published 30 November 2021By Jane Franklin
Categorised as Marketing StrategyTagged Awards, b2b marketing, Brand Strategy, Demand Generation, Lead Generation, Leadership

It’s Spring and We’re Growing

Marketing and business growth agency F&G Funnel Mechanics is growing, with new client wins and a new director hire in April 2021. Geovation, the start up accelerator backed by Ordnance Survey (OS) and HM Land Registry, has appointed Difference Engine to run its Marketing Academy…

Published 27 April 2021By Jane Franklin
Categorised as Agile BusinessTagged Agency Life, Demand Generation, Geovation

What Is Lead Generation?

Marketing is awash with jargon and terms used interchangeably. Our goal with this article is to clarify some of those grey areas. We’ll look at some key questions such as: what is lead generation? What’s the difference between demand generation and lead generation? Where does…

Published 2 March 2021By Jane Franklin
Categorised as Lead Generation, Sales FunnelTagged Demand Generation, Lead Generation

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About Us

Difference Engine is a marketing and business growth agency working across the UK. Our lead generation services help progressive B2B and B2C businesses build sales & marketing funnels that drive growth. We’re on a mission to save good people from bad marketing.

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Tel: +44 (0)7832 212505

Email: hello@differenceengine.agency

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