Tag: Demand Generation
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4 Unexpected Tricks To Help You Win Marketing Awards
Award winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see what rocked B2B marketing this year. Four themes stood out…
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It’s Spring and We’re Growing
Marketing and business growth agency F&G Funnel Mechanics is growing, with new client wins and a new director hire in April 2021. Geovation, the start up accelerator backed by Ordnance Survey (OS) and HM Land Registry, has appointed Difference Engine to run its Marketing Academy for the third time. Geovation’s mission is to help launch…
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What Is Lead Generation?
Marketing is awash with jargon and terms used interchangeably. Our goal with this article is to clarify some of those grey areas. We’ll look at some key questions such as: what is lead generation? What’s the difference between demand generation and lead generation? Where does lead generation fit in the marketing funnel? What about lead…