Our notes and commentary on marketing and business
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Why Anthropic’s Claude Ads Captured Attention
Read more: Why Anthropic’s Claude Ads Captured AttentionAnthropic launched a series of ads aimed at the American market in early February 2026 (in time for the Super Bowl). The ads aim squarely at OpenAI’s planned launch of advertising within ChatGPT. The ad is built around a young man trying to improve communication with his mom – his (AI) therapist prescribes “a mature […]
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How Can UGC Make Your Marketing AI-Friendly?
Read more: How Can UGC Make Your Marketing AI-Friendly?As AI content becomes endemic in marketing, being ‘more human’ is increasingly important. AI tools are building in idiosyncrasies to better emulate humans. And AI crawlers are looking for human experience filled content to return in search. We’ve talked about the evolution of SEO to GEO. Here’s another tactic that is newly important when it […]
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How GEO can make your content AI-friendly
Read more: How GEO can make your content AI-friendlyWhat the FUD is going on? FUD stands for fear, uncertainty and doubt – a classic marketing acronym. And with all the hype surrounding AI, there’s a lot of it about. I took a look recently at the growth mechanics that are working for marketers today. But I found minimal case studies focused on AI-driven […]
