As AI content becomes endemic in marketing, being ‘more human’ is increasingly important. AI tools are building in idiosyncrasies to better emulate humans. And AI crawlers are looking for human experience filled content to return in search. We’ve talked about the evolution of SEO to GEO. Here’s another tactic that…
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How GEO can make your content AI-friendly
What the FUD is going on? FUD stands for fear, uncertainty and doubt – a classic marketing acronym. And with all the hype surrounding AI, there’s a lot of it about. I took a look recently at the growth mechanics that are working for marketers today. But I found minimal…
7 B2B Growth Mechanics That Deliver
What are the marketing trends B2B and B2G organisations should be focused on? The dizzying hype around AI in marketing isn’t slowing down yet and it’s not just hallucinations making it hard to get to the truth. So we’ve done the homework to find out what is really happening. And…