Anthropic launched a series of ads aimed at the American market in early February 2026 (in time for the Super Bowl). The ads aim squarely at OpenAI’s planned launch of advertising within ChatGPT. The ad is built around a young man trying to improve communication with his mom – his…
Category: Brand Strategy
The power of storytelling in B2B marketing: Insights from Starling Bank’s Marketing Week Award win
Starling Bank’s B2B campaign shows how rational messaging and emotional storytelling can be successfully combined, leading to impressive results in the fiercely competitive banking sector.
Building a Brand as a Disruptor: How to Stay Focused and Make an Impact
Explore the motivations behind starting a disruptor brand, and how authenticity and transparency can play a key role in building trust and lasting connections with your target audience. Discover how being agile, adaptable, and responsive to feedback can help you succeed, and learn how Difference Engine can support you on your journey.