Is it performative virtue signalling or change making? It was with some anxiety I watched February’s LGTB+ History Month go by without a brand post from Difference Engine. March saw International Women’s Day (IWD) and Neurodiversity Celebration Week. Still we were too tied up with…
Tag: Brand Strategy
4 Unexpected Tricks To Help You Win Marketing Awards
Award winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see…
What’s in a Company Name?
Naming a business or product is never easy, there are so many things to be considered. And it doesn’t always come easily. Some may say it’s the difference between success and failure – the choice in name can make or break a business. No pressure…