Tag: Brand Strategy
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Building a Brand as a Disruptor: How to Stay Focused and Make an Impact
Explore the motivations behind starting a disruptor brand, and how authenticity and transparency can play a key role in building trust and lasting connections with your target audience. Discover how being agile, adaptable, and responsive to feedback can help you succeed, and learn how Difference Engine can support you on your journey.
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Should brands take a stand?
Is it performative virtue signalling or change making? It was with some anxiety I watched February’s LGTB+ History Month go by without a brand post from Difference Engine. March saw International Women’s Day (IWD) and Neurodiversity Celebration Week. Still we were too tied up with client work to get a relevant post out. We’re a…
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4 Unexpected Tricks To Help You Win Marketing Awards
Award winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see what rocked B2B marketing this year. Four themes stood out…