Naming a business or product is never easy, there are so many things to be considered. And it doesn’t always come easily. Some may say it’s the difference between success and failure – the choice in name can make or break a business. No pressure then. In this article we…
Tag: Brand Strategy
Why Don’t We Offset Toxic People Issues like We Offset Carbon?
We’re doing some brand messaging work with a renewable energy company at the moment. So we’ve been pondering ethical business. As the Bloomberg chart shows, we’re witnessing a boom in sustainable investing. But to quote an executive we’ve been working with this isn’t the world going green because the world…
What the Effin’ Gee Are They on About Now?
If, like us, you have no time for obfuscation and love a spot of verbal profanation, this will be right up your alley. We effin’ love funnels and swearing, and so does Mark Ritson. So we enjoyed his recent webinar on the all-time top ten examples of marketing bullsh*t. Spoiler…