Every Brand’s Growth Engine Is Different
Drive growth with data-optimised campaigns, guided by revenue models and built on customer behaviour understanding.
![](https://i0.wp.com/differenceengine.agency/wp-content/uploads/2023/01/230116-new-services-icon-Centred.png?w=750&ssl=1)
Customer Behaviour Mapping
Identify, locate and understand ideal customers, customer motivations and drivers. Customer journey mapping
![](https://i0.wp.com/differenceengine.agency/wp-content/uploads/2023/01/5-1.png?w=750&ssl=1)
Content
Delivery
Fuel demand creation with content inspired by customer insight
![](https://i0.wp.com/differenceengine.agency/wp-content/uploads/2023/01/Marketing-attribution.png?w=750&ssl=1)
Marketing Attribution Modelling
Assess, select, implement and calibrate appropriate attribution model
![](https://i0.wp.com/differenceengine.agency/wp-content/uploads/2023/01/4-1.png?w=750&ssl=1)
Revenue Model Calibration
Calculating cost per lead (CPL) and building return on investment (ROI) / return on advertising spend (ROAS) models
![](https://i0.wp.com/differenceengine.agency/wp-content/uploads/2023/01/6-1.png?w=750&ssl=1)
Activate Demand Campaigns
Capture demand and test performance with digital advertising-led campaigns
![](https://i0.wp.com/differenceengine.agency/wp-content/uploads/2023/01/Accelerate-growth-1.png?w=750&ssl=1)
Accelerate & Scale Growth
Accelerate growth through demand campaign expansion, iteration and optimisation