Enterprise Software

Coupa is a global business spend management software platform. It’s a dynamic, fast-growing company closing in on achieving $1bn annual revenue. Difference Engine worked with its senior marketing team to deliver thought leadership and executive level content generation.

Expanding rapidly in the financial services security sector, AML RightSource partnered with Difference Engine to build its demand capture capability. Deploying and managing LinkedIn and Google Ads in 17 regions including UAE and Qatar, Difference Engine proved the cost per acquisition for its Know Your Customer value proposition in each country and developed the reporting structure and real-time dashboard to provide the executive with the business intelligence needed to plan its future growth in the market.