About

Who is Difference Engine?

We make a difference for our clients by focusing on the engines that drive growth for brands. It’s all about the funnel: delivering effective marketing, rooted in data and insight, that drives growth.

Our approach blends science and art. The Difference Engine team has many years of experience across digital marketing, communications, insight and innovation, PR, entrepreneurship, business development and data & operations. We’ve worked for a range of global brands and small start-ups across many sectors including tech, geospatial and the built environment, energy, financial services, construction and the public and third sectors.

Jane Franklin

Jane Franklin
Jane Franklin, Co-Founder and Managing Director

…is a client director and co-founder of Difference Engine. She works with clients on marketing strategy and hustle. Effective marketing starts and ends with customer understanding.

Getting cut through is all about the customer – who they are, where they are and what they want.

Jane has deep experience in communications, inbound and outbound marketing for a range of organisations from Microsoft and OS to the Greater London Authority and NFU Mutual and many others in between.

Should anyone ever want to bribe Jane, she has a number of exploitable weaknesses. Focusing on a mixture of rock, comedy, cheese and cider will probably do the trick.

Sarah Green

Sarah Green, Co-Founder and Commercial Director

…is a client director and co-founder. She brings business development, entrepreneurship, digital marketing and strategy to the Difference Engine party.

After starting out in exhibitions and conferences, Sarah moved into digital in 2000, before branching out as an entrepreneur. Since 2003 she has been instrumental in launching six companies and successfully selling two.

Sarah’s into all things tech, especially if there is a community building element to it. She says she loves something tricky to get her mind whirring.

Sarah loves being outside and battling the elements using anything to make her go faster… biking, skiing or running. Anything that will makes her heart race; and when she isn’t gathering friends & family together for an adventure on the wild side, you will find her tinkering in the kitchen having adventures in food (and wine) and then having a well earned sit down.

Sarah Bradbury

Sarah Bradbury, Operations Director

…is a client director and our Operations Director. After studying languages at Cambridge and then living abroad Sarah settled in London. While studying for her MBA she became passionate about all things business strategy and operations.

She has worked as Ops Director for many different companies across a range of industries over the years, managing all things financial, legal, processual, HR, recruitment and systems-related. Her particular area of expertise is fast becoming MarkOps, and how to run the most efficient, effective and lean marketing operation – underpinned by a rigorous and coherent marketing strategy, plan and appropriate mar-tech stack.

Other than Difference Engine – wine, cheese, all things 80s, a busy family and home renovation projects keep Sarah excited and occupied.

Niall O’Malley

Niall O’Malley, Digital Director

…is our Digital Director – developing digital strategies to drive leads through PPC and search-led content. He also generates content, manage influencer relations and online advertising to support these campaigns.

For Sony, EDF and Mimecast he focussed on issues management, defining social media strategy and campaigns.

Previously, he worked for international PR and digital agencies holding positions up to Board Director and managing key client relationships with brands such as ARM, Diageo, Philips and Ferrero.