We talked to digital transformation specialist, Simon Swan, about his lightbulb moments and he shared with us why he thinks your marketing will fail. The three things are: 1. Ego is getting in the way. 2. The marketing strategy is disconnected from the rest of the organisation. 3. There simply…
Tag: Brand Strategy
Are We All Tired of Brand Purpose?
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain and it’s 10 years since Sinek proposed we Start With Why. Famously, Cluetrain told us that “companies attempting to “position” themselves…