Category: Brand Strategy
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Which #BristolTechFest Events Should I Go To?
With more than 40 events to choose from during Bristol Technology Festival, how on earth do you work out which to go to? Fear not. We’ve done some thinking for you. Here’s the F&G pick of the festival. One event per day that will give you a great flavour of what’s going on. Don’t forget…
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Who Is Doing a Good Job of B2B Marketing? Four Brands to Learn From
We Are on a Mission After visiting the Technology For Marketing event at Olympia with Sarah B in London earlier this month, I came out thinking how overwhelming it all was. So many companies selling similar services and products side by side, all trying to get their buyers’ attention. It was a veritable bun fight…
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Are We All Tired of Brand Purpose?
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain and it’s 10 years since Sinek proposed we Start With Why. Famously, Cluetrain told us that “companies attempting to “position” themselves need to take a position.…