First of all, we’re growing. We have four directors now. It was important that we had a name that included them all, and that they all had a hand in choosing. Once we’d decided to change, we went back to our own basics to inspire our search for a new…
Category: Brand Strategy
What the Effin’ Gee Are They on About Now?
If, like us, you have no time for obfuscation and love a spot of verbal profanation, this will be right up your alley. We effin’ love funnels and swearing, and so does Mark Ritson. So we enjoyed his recent webinar on the all-time top ten examples of marketing bullsh*t. Spoiler…
Three Surprising Things That Make Your Marketing Fail
We talked to digital transformation specialist, Simon Swan, about his lightbulb moments and he shared with us why he thinks your marketing will fail. The three things are: 1. Ego is getting in the way. 2. The marketing strategy is disconnected from the rest of the organisation. 3. There simply…