Category: Brand Strategy
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Why we chose to launch our brand new name on Ada Lovelace Day
Yesterday was Ada Lovelace Day (ALD) 2022. So a whole year has passed since we chose to launch our new brand name, Difference Engine, on ALD last year. Here’s a reminder of why we chose that date last year, and what was so special about Ada. Why did we chose to launch ourselves as Difference…
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Why we’re launching our brand new name on Ada Lovelace Day
As an agency we feel an affinity with Ada Lovelace and the work that she completed throughout her lifetime. Two of our four core values, progressive & bold, speak directly to Lovelace and the efforts that continue in her name through Ada Lovelace Day. We work internally, as well as with our clients, to ensure…
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What’s in a Company Name?
Naming a business or product is never easy, there are so many things to be considered. And it doesn’t always come easily. Some may say it’s the difference between success and failure – the choice in name can make or break a business. No pressure then. In this article we explore why a brand name…