Since internet-based marketing attribution became established in 1995, it has been the preserve of large companies with full-sized marketing and data analytics teams but even then it has been under-exploited. However, the times are changing. What Is Marketing Attribution? While Wikipedia defines (marketing) attribution as ‘…a set of user actions…
Category: Marketing Strategy
Marketing Attribution In The Real World
We’re talking real-world solutions to accelerating costs-per-lead with client Ordnance Survey, on stage at Technology for Marketing at Excel this month. A costly shift is happening in marketing – leads are getting more expensive. And with platforms losing targeting capability (iOS privacy changes and Chrome cookie support declining), the cost…
Hear OS, Google and us at GeoBusiness 22
Is geospatial data key to progress? You can ask OS and Google at our GEO Business 22 panel discussion on May 19. Is geospatial data the golden thread that runs through how we’ll solve the biggest social, economic and ecological challenges we face? Hear first-hand on this from the organisations…