Our notes and commentary on marketing and business
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How You’re Alienating Customers & Missing a Major Revenue Trick
Read more: How You’re Alienating Customers & Missing a Major Revenue TrickFour Lessons From the Festival of Marketing FoM18 blew my mind. We all know that there’s good marketing and there’s bad. But I left the conference pondering the gulf of distance between marketers and their customers. Such a disconnect gives fuel to outdated, ineffective and frankly tiringly stereotypical marketing. But it’s not just the mediocrity […]
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Are We All Tired of Brand Purpose?
Read more: Are We All Tired of Brand Purpose?Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain and it’s 10 years since Sinek proposed we Start With Why. Famously, Cluetrain told us that “companies attempting to “position” themselves need to take a position. […]
