Our notes and commentary on marketing and business
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7 B2B Growth Mechanics That Deliver
Read more: 7 B2B Growth Mechanics That DeliverWhat are the marketing trends B2B and B2G organisations should be focused on? The dizzying hype around AI in marketing isn’t slowing down yet and it’s not just hallucinations making it hard to get to the truth. So we’ve done the homework to find out what is really happening. And which brands are doing it […]
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Introducing The Geospatial Golden Thread – Our New Ebook
Read more: Introducing The Geospatial Golden Thread – Our New EbookLocation data helps us map and understand the world. It helps with global challenges like climate change and inequality. And it’s key to solving complex business issues and meeting consumer needs. But we are only at the very start of exploring the possibilities this represents. So what are the trends in this important space? What […]
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How RevOps Is Unifying Sales and Marketing
Read more: How RevOps Is Unifying Sales and MarketingThe process of aligning sales and marketing is more than a tactical alignment of two departments; it represents an organisational shift towards a revenue-focused perspective. This perspective, known as Revenue Operations (RevOps), offers a holistic approach, which brings together functions typically working in silos to collectively drive revenue growth. Helen Trim, Senior Vice President of […]
