Explore key insights from Coupa leaders on scaling a SaaS business: embracing data-centric decision-making, accountable performance, and a shift from Account-Based Marketing to Account-Based Engagement. A roadmap to sustainable growth.
Blog
What Will We Ask B2B SAAS Coupa Software About Scaling Pipeline To Hit $1bn Revenue?
“Are we creating enough pipe for sales? is it progressing? And if not, why not? What measures can we put in place? That’s basically what we live and breathe every day,” Helen Trim, Senior Vice President Marketing, Coupa Software. We’re bringing a rare opportunity to look behind the scenes at…
The power of storytelling in B2B marketing: Insights from Starling Bank’s Marketing Week Award win
Starling Bank’s B2B campaign shows how rational messaging and emotional storytelling can be successfully combined, leading to impressive results in the fiercely competitive banking sector.