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Our notes and commentary on marketing and business


  • Culture Versus Currency – Which Is Essential for Scale-ups With $1 Billion Revenue Ambitions?

    20 June 2023
    Sarah Green
    Agile Business, Business Growth, Data Driven Marketing, Marketing Attribution, Marketing Strategy, Sales Funnel

    Building a high-growth company goes beyond hitting numbers quickly. Culture is the secret ingredient for enduring success. Coupa Software, on its way to $1 billion in revenue, understands this well. Their DNA is woven with core values of customer success, excellence, and agility. Learn from their experience to create a cohesive, empowering, and revenue-driven culture for sustainable growth.

    Read more: Culture Versus Currency – Which Is Essential for Scale-ups With $1 Billion Revenue Ambitions?
    Culture Versus Currency – Which Is Essential for Scale-ups With $1 Billion Revenue Ambitions?

  • The $1bn Revenue Question: SaaS industry trailblazers, Coupa, Share Insights For High-Growth Businesses

    9 June 2023
    Sarah Green
    Business Growth, Data And Tech, Data Driven Marketing, Marketing Strategy

    Explore key insights from Coupa leaders on scaling a SaaS business: embracing data-centric decision-making, accountable performance, and a shift from Account-Based Marketing to Account-Based Engagement. A roadmap to sustainable growth.

    Read more: The $1bn Revenue Question: SaaS industry trailblazers, Coupa, Share Insights For High-Growth Businesses
    The $1bn Revenue Question: SaaS industry trailblazers, Coupa, Share Insights For High-Growth Businesses

  • What Will We Ask B2B SAAS Coupa Software About Scaling Pipeline To Hit $1bn Revenue?

    10 May 2023
    Jane Franklin
    Business Growth, Data And Tech, Data Driven Marketing, Marketing Attribution, Sales Funnel

    “Are we creating enough pipe for sales? is it progressing? And if not, why not? What measures can we put in place? That’s basically what we live and breathe every day,” Helen Trim, Senior Vice President Marketing, Coupa Software. We’re bringing a rare opportunity to look behind the scenes at a fast-growing B2B SAAS company […]

    Read more: What Will We Ask B2B SAAS Coupa Software About Scaling Pipeline To Hit $1bn Revenue?
    What Will We Ask B2B SAAS Coupa Software About Scaling Pipeline To Hit $1bn Revenue?
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