Our notes and commentary on marketing and business
-
The power of storytelling in B2B marketing: Insights from Starling Bank’s Marketing Week Award win
Read more: The power of storytelling in B2B marketing: Insights from Starling Bank’s Marketing Week Award winStarling Bank’s B2B campaign shows how rational messaging and emotional storytelling can be successfully combined, leading to impressive results in the fiercely competitive banking sector.
-
From Aimless to Focused: How Finding Your North Star Metric Can Drive Business Success
Read more: From Aimless to Focused: How Finding Your North Star Metric Can Drive Business SuccessDiscover the power of your North Star metric in driving business success. Uncover insights from B2B and B2C case studies, and learn how to identify the vital metric that aligns with your company’s goals, fostering growth and prioritising user engagement. Don’t just measure – strategise!
-
Building a Brand as a Disruptor: How to Stay Focused and Make an Impact
Read more: Building a Brand as a Disruptor: How to Stay Focused and Make an ImpactExplore the motivations behind starting a disruptor brand, and how authenticity and transparency can play a key role in building trust and lasting connections with your target audience. Discover how being agile, adaptable, and responsive to feedback can help you succeed, and learn how Difference Engine can support you on your journey.
