Our notes and commentary on marketing and business
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The Crucial Role of a Data-Driven Approach in Identifying and Addressing Campaign Performance Issues for Fast-Growing Scale-ups
Read more: The Crucial Role of a Data-Driven Approach in Identifying and Addressing Campaign Performance Issues for Fast-Growing Scale-upsDiscover how a data-driven approach can revolutionise your marketing campaigns by quickly identifying and addressing performance issues. Learn how leveraging data-driven insights leads to better decision-making, enhanced personalisation, and overall marketing success for fast-growing scale-ups.
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🎯🚀 The Ultimate Guide to Supercharge Your Customer Acquisition Strategy in 2023
Read more: 🎯🚀 The Ultimate Guide to Supercharge Your Customer Acquisition Strategy in 2023Discover 10 game-changing strategies to boost your customer acquisition efforts in 2023. From personalization to leveraging influencer marketing, these tactics will help you stay ahead of the competition and drive sustainable growth for your business in an ever-evolving digital landscape.
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Which Is The Best Marketing Attribution Model For My Business?
Read more: Which Is The Best Marketing Attribution Model For My Business?If you were to list all the attribution models that have been coined in marketing you could get to double digits. But many of these, if you are being kind, are ‘edge cases’. Really, there are 6 established predictive marketing attribution models and the rest are best described as ‘custom’ models (I’m looking at you […]
