Yesterday was Ada Lovelace Day (ALD) 2022. So a whole year has passed since we chose to launch our new brand name, Difference Engine, on ALD last year. Here’s a reminder of why we chose that date last year, and what was so special about Ada. Why did we chose…
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Marketing Attribution – The Secret Weapon of Breakout Brands
Since internet-based marketing attribution became established in 1995, it has been the preserve of large companies with full-sized marketing and data analytics teams but even then it has been under-exploited. However, the times are changing. What Is Marketing Attribution? While Wikipedia defines (marketing) attribution as ‘…a set of user actions…
Marketing Attribution In The Real World
We’re talking real-world solutions to accelerating costs-per-lead with client Ordnance Survey, on stage at Technology for Marketing at Excel this month. A costly shift is happening in marketing – leads are getting more expensive. And with platforms losing targeting capability (iOS privacy changes and Chrome cookie support declining), the cost…