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Our notes and commentary on marketing and business


  • Hear OS, Google and us at GeoBusiness 22

    25 April 2022
    Jane Franklin
    Content Marketing, Data And Tech, Marketing Strategy

    Is geospatial data key to progress? You can ask OS and Google at our GEO Business 22 panel discussion on May 19. Is geospatial data the golden thread that runs through how we’ll solve the biggest social, economic and ecological challenges we face?  Hear first-hand on this from the organisations shaping the geospatial landscape and […]

    Read more: Hear OS, Google and us at GeoBusiness 22
    Hear OS, Google and us at GeoBusiness 22

  • Should brands take a stand?

    23 March 2022
    Jane Franklin
    Marketing Strategy

    Is it performative virtue signalling or change making?  It was with some anxiety I watched February’s LGTB+ History Month go by without a brand post from Difference Engine.  March saw International Women’s Day (IWD) and Neurodiversity Celebration Week. Still we were too tied up with client work to get a relevant post out. We’re a […]

    Read more: Should brands take a stand?
    Should brands take a stand?

  • #BreakTheBias

    9 March 2022
    Jane Franklin
    Diversity

    We’re committed to a world where difference is valued and celebrated. We live and breathe this stuff – we named our company after it. How’s that for virtue signalling! And even Niall O’Malley who hates his photo being taken, got involved. Difference Engine junior here will also be brought up to challenge biases as much as his […]

    Read more: #BreakTheBias
    #BreakTheBias
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