Our notes and commentary on marketing and business
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How to write construction case studies that drive business
Read more: How to write construction case studies that drive businessConstruction case studies play an important role for any construction business. A good case study ticks many boxes; they can reassure a potential client that you have done similar work and in turn drive leads to your business. Case studies are a great opportunity to position your brand as an authority in the construction […]
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4 Unexpected Tricks To Help You Win Marketing Awards
Read more: 4 Unexpected Tricks To Help You Win Marketing AwardsAward winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see what rocked B2B marketing this year. Four themes stood out […]
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3 Creative Uses Of Extended Reality In The Wild Today
Read more: 3 Creative Uses Of Extended Reality In The Wild TodayBack in the day, the PR agency I worked for launched the first virtual agency in Second Life. As a young know it all, I scoffed. Hearing the Facebook news, that cynical head reared itself again. “Ha,” said I, “here we go again. What’s Second Life doing now?” Seems I was not the only one […]
