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Our notes and commentary on marketing and business


  • We Are Landing Page – Resistance is Futile

    15 November 2021
    Niall O’Malley
    Lead Generation

    Nearly every business has a website, but few add to a business’s bottom line. Why? They simply create a bad first impression. Whoever said “You never have a second chance to make a great first impression,” made a valid point. You only get one opportunity to have your first interaction with another person … and […]

    Read more: We Are Landing Page – Resistance is Futile
    We Are Landing Page – Resistance is Futile

  • Why we’re launching our brand new name on Ada Lovelace Day

    12 October 2021
    Jane Franklin
    Brand Strategy, Diversity

    As an agency we feel an affinity with Ada Lovelace and the work that she completed throughout her lifetime. Two of our four core values, progressive & bold, speak directly to Lovelace and the efforts that continue in her name through Ada Lovelace Day. We work internally, as well as with our clients, to ensure […]

    Read more: Why we’re launching our brand new name on Ada Lovelace Day
    Why we’re launching our brand new name on Ada Lovelace Day

  • What’s in a Company Name?

    8 October 2021
    Sarah Green
    Brand Strategy

    Naming a business or product is never easy, there are so many things to be considered.  And it doesn’t always come easily.  Some may say it’s the difference between success and failure – the choice in name can make or break a business.  No pressure then. In this article we explore why a brand name […]

    Read more: What’s in a Company Name?
    What’s in a Company Name?
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