Our notes and commentary on marketing and business
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What Makes A Business Progressive?
Read more: What Makes A Business Progressive?As every start up knows, where you set off is rarely where you find yourself, a little down the line. When we started out one of the things we grappled with was who our customers would be. We began with the goal of working with companies that ‘do good’. But what does that mean? The […]
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Why We Changed Our Name To Difference Engine
Read more: Why We Changed Our Name To Difference EngineFirst of all, we’re growing. We have four directors now. It was important that we had a name that included them all, and that they all had a hand in choosing. Once we’d decided to change, we went back to our own basics to inspire our search for a new name. We looked at our […]
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History of Computing Machines – Part I
Read more: History of Computing Machines – Part IIf you don’t know where you’ve been, how do you know where you’re going? A love of tech is one of the things that binds our team so I wanted to delve into it. In this post I’m going to attempt to whizz you through 6,000 years of computing history. Computing for most living today […]


