Our notes and commentary on marketing and business
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Why Don’t We Offset Toxic People Issues like We Offset Carbon?
Read more: Why Don’t We Offset Toxic People Issues like We Offset Carbon?We’re doing some brand messaging work with a renewable energy company at the moment. So we’ve been pondering ethical business. As the Bloomberg chart shows, we’re witnessing a boom in sustainable investing. But to quote an executive we’ve been working with this isn’t the world going green because the world wants to go green. It’s […]
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Why Newsletters Need to Die a Violent Death
Read more: Why Newsletters Need to Die a Violent DeathInsert clickbait subhead here (sic) You know that blogpost format: “X is dead! Kill X!’? Your blood runs cold. It suckers you in and then the piece goes: “Oh ok, only bad X is dead. X is ok really, in fact it’s what we do for a living”? I’m as guilty as the next marketer. […]
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From Absurdity to Reason – Time for Digital Due Diligence to Come of Age
Read more: From Absurdity to Reason – Time for Digital Due Diligence to Come of AgeIn the face of financial markets hype we’ve never needed digital due diligence more. It’s time to reverse our economic handcart out of a pandemic-induced Hades. The rallying call is the same after every market shock, said Stephen Welton, BGF Executive Chair, speaking at Scaleup Week this week. His shock examples included WW2, the dotcom […]
