We’re talking real-world solutions to accelerating costs-per-lead with client Ordnance Survey, on stage at Technology for Marketing at Excel this month.
A costly shift is happening in marketing – leads are getting more expensive.
And with platforms losing targeting capability (iOS privacy changes and Chrome cookie support declining), the cost of quality leads will rise further.
The answer lies in investing budget more accurately: where it drives revenue. And that calls for marketing attribution.
But there are many real-world barriers to effective marketing attribution. And poor data is not even the main one. So what should brands do?
Adam Mew Product Manager (OS Data Hub), Ordnance Survey and Difference Engine Director, Niall O’Malley will be addressing these issues with real life examples at Technology for Marketing on 28th September. Register here.
See you there!
