What Will We Ask B2B SAAS Coupa Software About Scaling Pipeline To Hit $1bn Revenue?

“Are we creating enough pipe for sales? is it progressing? And if not, why not? What measures can we put in place? That’s basically what we live and breathe every day,” Helen Trim, Senior Vice President Marketing, Coupa Software. We’re bringing a rare opportunity to look behind the scenes at…

Marketing Attribution In The Real World

We’re talking real-world solutions to accelerating costs-per-lead with client Ordnance Survey, on stage at Technology for Marketing at Excel this month. A costly shift is happening in marketing – leads are getting more expensive.  And with platforms losing targeting capability (iOS privacy changes and Chrome cookie support declining), the cost…

Hear OS, Google and us at GeoBusiness 22

Is geospatial data key to progress? You can ask OS and Google at our GEO Business 22 panel discussion on May 19. Is geospatial data the golden thread that runs through how we’ll solve the biggest social, economic and ecological challenges we face?  Hear first-hand on this from the organisations…