7 B2B Growth Mechanics That Deliver

What are the marketing trends B2B and B2G organisations should be focused on? The dizzying hype around AI in marketing isn’t slowing down yet and it’s not just hallucinations making it hard to get to the truth. So we’ve done the homework to find out what is really happening. And…

Culture Versus Currency – Which Is Essential for Scale-ups With $1 Billion Revenue Ambitions?

Building a high-growth company goes beyond hitting numbers quickly. Culture is the secret ingredient for enduring success. Coupa Software, on its way to $1 billion in revenue, understands this well. Their DNA is woven with core values of customer success, excellence, and agility. Learn from their experience to create a cohesive, empowering, and revenue-driven culture for sustainable growth.