What are the marketing trends B2B and B2G organisations should be focused on? The dizzying hype around AI in marketing isn’t slowing down yet and it’s not just hallucinations making it hard to get to the truth. So we’ve done the homework to find out what is really happening. And…
Tag: b2b marketing
Culture Versus Currency – Which Is Essential for Scale-ups With $1 Billion Revenue Ambitions?
Building a high-growth company goes beyond hitting numbers quickly. Culture is the secret ingredient for enduring success. Coupa Software, on its way to $1 billion in revenue, understands this well. Their DNA is woven with core values of customer success, excellence, and agility. Learn from their experience to create a cohesive, empowering, and revenue-driven culture for sustainable growth.
The power of storytelling in B2B marketing: Insights from Starling Bank’s Marketing Week Award win
Starling Bank’s B2B campaign shows how rational messaging and emotional storytelling can be successfully combined, leading to impressive results in the fiercely competitive banking sector.