Tag: Case Study
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7 B2B Growth Mechanics That Deliver
What are the marketing trends B2B and B2G organisations should be focused on? The dizzying hype around AI in marketing isn’t slowing down yet and it’s not just hallucinations making it hard to get to the truth. So we’ve done the homework to find out what is really happening. And which brands are doing it…
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Marketing Mentoring helps Geovation’s startups grow
Geovation needed to expand the way it supported its cohort of companies in developing their marketing knowledge. With deep experience of managing the startups, they had identified a gap and asked Difference Engine to help…
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What Shape Is The Screwfix Sales Funnel?
A B2C and B2B Marketing Case Study Trade Tools And Hardware Retailer Screwfix’s B2B marketing funnel is wide and shallow. It makes its money by transactional sales at volume. In 2016 it was selling more than 24,000 products, many of them relatively low cost items. It sells to the trade – owner/operators and SMEs –…