🎯🚀 The Ultimate Guide to Supercharge Your Customer Acquisition Strategy in 2023

Discover 10 game-changing strategies to boost your customer acquisition efforts in 2023. From personalization to leveraging influencer marketing, these tactics will help you stay ahead of the competition and drive sustainable growth for your business in an ever-evolving digital landscape.

Marketing Attribution – The Secret Weapon of Breakout Brands

Although the ‘last touch’ attribution model is most popular it fails to factor in a non-linear customer journey which is now normal for more complicated purchases.

Since internet-based marketing attribution became established in 1995, it has been the preserve of large companies with full-sized marketing and data analytics teams but even then it has been under-exploited. However, the times are changing. What Is Marketing Attribution? While Wikipedia defines (marketing) attribution as ‘…a set of user actions…

Marketing Attribution In The Real World

We’re talking real-world solutions to accelerating costs-per-lead with client Ordnance Survey, on stage at Technology for Marketing at Excel this month. A costly shift is happening in marketing – leads are getting more expensive.  And with platforms losing targeting capability (iOS privacy changes and Chrome cookie support declining), the cost…