We’re talking real-world solutions to accelerating costs-per-lead with client Ordnance Survey, on stage at Technology for Marketing at Excel this month. A costly shift is happening in marketing – leads are getting more expensive. And with platforms losing targeting capability (iOS privacy changes and Chrome cookie support declining), the cost…
Category: Marketing Strategy
Hear OS, Google and us at GeoBusiness 22
Is geospatial data key to progress? You can ask OS and Google at our GEO Business 22 panel discussion on May 19. Is geospatial data the golden thread that runs through how we’ll solve the biggest social, economic and ecological challenges we face? Hear first-hand on this from the organisations…
Should brands take a stand?
Is it performative virtue signalling or change making? It was with some anxiety I watched February’s LGTB+ History Month go by without a brand post from Difference Engine. March saw International Women’s Day (IWD) and Neurodiversity Celebration Week. Still we were too tied up with client work to get a…