The Crucial Role of a Data-Driven Approach in Identifying and Addressing Campaign Performance Issues for Fast-Growing Scale-ups

Discover how a data-driven approach can revolutionise your marketing campaigns by quickly identifying and addressing performance issues. Learn how leveraging data-driven insights leads to better decision-making, enhanced personalisation, and overall marketing success for fast-growing scale-ups.

🎯🚀 The Ultimate Guide to Supercharge Your Customer Acquisition Strategy in 2023

Discover 10 game-changing strategies to boost your customer acquisition efforts in 2023. From personalization to leveraging influencer marketing, these tactics will help you stay ahead of the competition and drive sustainable growth for your business in an ever-evolving digital landscape.

Marketing Attribution – The Secret Weapon of Breakout Brands

Although the ‘last touch’ attribution model is most popular it fails to factor in a non-linear customer journey which is now normal for more complicated purchases.

Since internet-based marketing attribution became established in 1995, it has been the preserve of large companies with full-sized marketing and data analytics teams but even then it has been under-exploited. However, the times are changing. What Is Marketing Attribution? While Wikipedia defines (marketing) attribution as ‘…a set of user actions…