Tag: measurement

  • Marketing Attribution – The Secret Weapon of Breakout Brands

    Marketing Attribution – The Secret Weapon of Breakout Brands

    Since internet-based marketing attribution became established in 1995, it has been the preserve of large companies with full-sized marketing and data analytics teams but even then it has been under-exploited. However, the times are changing. What Is Marketing Attribution? While Wikipedia defines (marketing) attribution as ‘…a set of user actions that contribute to the desired…