“Are we creating enough pipe for sales? is it progressing? And if not, why not? What measures can we put in place? That’s basically what we live and breathe every day,” Helen Trim, Senior Vice President Marketing, Coupa Software. We’re bringing a rare opportunity to look behind the scenes at…
Category: Business Growth
The power of storytelling in B2B marketing: Insights from Starling Bank’s Marketing Week Award win
Starling Bank’s B2B campaign shows how rational messaging and emotional storytelling can be successfully combined, leading to impressive results in the fiercely competitive banking sector.
From Aimless to Focused: How Finding Your North Star Metric Can Drive Business Success
Discover the power of your North Star metric in driving business success. Uncover insights from B2B and B2C case studies, and learn how to identify the vital metric that aligns with your company’s goals, fostering growth and prioritising user engagement. Don’t just measure – strategise!