Discover 10 game-changing strategies to boost your customer acquisition efforts in 2023. From personalization to leveraging influencer marketing, these tactics will help you stay ahead of the competition and drive sustainable growth for your business in an ever-evolving digital landscape.
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Which Is The Best Marketing Attribution Model For My Business?
If you were to list all the attribution models that have been coined in marketing you could get to double digits. But many of these, if you are being kind, are ‘edge cases’. Really, there are 6 established predictive marketing attribution models and the rest are best described as ‘custom’…
Why we chose to launch our brand new name on Ada Lovelace Day
Yesterday was Ada Lovelace Day (ALD) 2022. So a whole year has passed since we chose to launch our new brand name, Difference Engine, on ALD last year. Here’s a reminder of why we chose that date last year, and what was so special about Ada. Why did we chose…