Explore the motivations behind starting a disruptor brand, and how authenticity and transparency can play a key role in building trust and lasting connections with your target audience. Discover how being agile, adaptable, and responsive to feedback can help you succeed, and learn how Difference Engine can support you on your journey.
Tag: b2b marketing
Marketing Attribution In The Real World
We’re talking real-world solutions to accelerating costs-per-lead with client Ordnance Survey, on stage at Technology for Marketing at Excel this month. A costly shift is happening in marketing – leads are getting more expensive. And with platforms losing targeting capability (iOS privacy changes and Chrome cookie support declining), the cost…
4 Unexpected Tricks To Help You Win Marketing Awards
Award winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see what rocked B2B marketing this…