What are the marketing trends B2B and B2G organisations should be focused on? The dizzying hype around AI in marketing isn’t slowing down yet and it’s not just hallucinations making it hard to get to the truth. So we’ve done the homework to find out what is really happening. And…
Category: Lead Generation
🎯🚀 The Ultimate Guide to Supercharge Your Customer Acquisition Strategy in 2023
Discover 10 game-changing strategies to boost your customer acquisition efforts in 2023. From personalization to leveraging influencer marketing, these tactics will help you stay ahead of the competition and drive sustainable growth for your business in an ever-evolving digital landscape.
Marketing Attribution – The Secret Weapon of Breakout Brands
Since internet-based marketing attribution became established in 1995, it has been the preserve of large companies with full-sized marketing and data analytics teams but even then it has been under-exploited. However, the times are changing. What Is Marketing Attribution? While Wikipedia defines (marketing) attribution as ‘…a set of user actions…