Explore the motivations behind starting a disruptor brand, and how authenticity and transparency can play a key role in building trust and lasting connections with your target audience. Discover how being agile, adaptable, and responsive to feedback can help you succeed, and learn how Difference Engine can support you on your journey.
Category: Personas
How Maersk Uses Buyer Personas And Emotion For Effective Brand Awareness
An Emotion in B2B Marketing Case Study In August 2019 the FT summed up its analysis of integrated container logistics company Maersk’s latest TV ad with the line: “we are not enlightened enough to understand what this all has to do with global logistics”, Financial Times, 2009 thereby revealing its…
How You’re Alienating Customers & Missing a Major Revenue Trick
Four Lessons From the Festival of Marketing FoM18 blew my mind. We all know that there’s good marketing and there’s bad. But I left the conference pondering the gulf of distance between marketers and their customers. Such a disconnect gives fuel to outdated, ineffective and frankly tiringly stereotypical marketing. But…