Tag: Personas
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How You’re Alienating Customers & Missing a Major Revenue Trick
Four Lessons From the Festival of Marketing FoM18 blew my mind. We all know that there’s good marketing and there’s bad. But I left the conference pondering the gulf of distance between marketers and their customers. Such a disconnect gives fuel to outdated, ineffective and frankly tiringly stereotypical marketing. But it’s not just the mediocrity…