Discover how a data-driven approach can revolutionise your marketing campaigns by quickly identifying and addressing performance issues. Learn how leveraging data-driven insights leads to better decision-making, enhanced personalisation, and overall marketing success for fast-growing scale-ups.
Category: Data And Tech
Which Is The Best Marketing Attribution Model For My Business?
If you were to list all the attribution models that have been coined in marketing you could get to double digits. But many of these, if you are being kind, are ‘edge cases’. Really, there are 6 established predictive marketing attribution models and the rest are best described as ‘custom’…
Marketing Attribution – The Secret Weapon of Breakout Brands
Since internet-based marketing attribution became established in 1995, it has been the preserve of large companies with full-sized marketing and data analytics teams but even then it has been under-exploited. However, the times are changing. What Is Marketing Attribution? While Wikipedia defines (marketing) attribution as ‘…a set of user actions…