Category: Data And Tech
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Marketing Attribution In The Real World
We’re talking real-world solutions to accelerating costs-per-lead with client Ordnance Survey, on stage at Technology for Marketing at Excel this month. A costly shift is happening in marketing – leads are getting more expensive. And with platforms losing targeting capability (iOS privacy changes and Chrome cookie support declining), the cost of quality leads will rise…
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Hear OS, Google and us at GeoBusiness 22
Is geospatial data key to progress? You can ask OS and Google at our GEO Business 22 panel discussion on May 19. Is geospatial data the golden thread that runs through how we’ll solve the biggest social, economic and ecological challenges we face? Hear first-hand on this from the organisations shaping the geospatial landscape and…
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3 Creative Uses Of Extended Reality In The Wild Today
Back in the day, the PR agency I worked for launched the first virtual agency in Second Life. As a young know it all, I scoffed. Hearing the Facebook news, that cynical head reared itself again. “Ha,” said I, “here we go again. What’s Second Life doing now?” Seems I was not the only one…