What are the marketing trends B2B and B2G organisations should be focused on? The dizzying hype around AI in marketing isn’t slowing down yet and it’s not just hallucinations making it hard to get to the truth. So we’ve done the homework to find out what is really happening. And…
Category: Business Growth
How RevOps Is Unifying Sales and Marketing
The process of aligning sales and marketing is more than a tactical alignment of two departments; it represents an organisational shift towards a revenue-focused perspective. This perspective, known as Revenue Operations (RevOps), offers a holistic approach, which brings together functions typically working in silos to collectively drive revenue growth. Helen…
Culture Versus Currency – Which Is Essential for Scale-ups With $1 Billion Revenue Ambitions?
Building a high-growth company goes beyond hitting numbers quickly. Culture is the secret ingredient for enduring success. Coupa Software, on its way to $1 billion in revenue, understands this well. Their DNA is woven with core values of customer success, excellence, and agility. Learn from their experience to create a cohesive, empowering, and revenue-driven culture for sustainable growth.