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4 Unexpected Tricks To Help You Win Marketing Awards

Award winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see what rocked B2B marketing this…

Published 30 November 2021By Jane Franklin
Categorised as Marketing StrategyTagged Awards, b2b marketing, Brand Strategy, Demand Generation, Lead Generation, Leadership

3 Creative Uses Of Extended Reality In The Wild Today

Back in the day, the PR agency I worked for launched the first virtual agency in Second Life. As a young know it all, I scoffed. Hearing the Facebook news, that cynical head reared itself again. “Ha,” said I, “here we go again. What’s Second Life doing now?” Seems I…

Published 26 November 2021By Jane Franklin
Categorised as Data And TechTagged Data, Extended Reality, Metaverse, Omniverse

We Are Landing Page – Resistance is Futile

Nearly every business has a website, but few add to a business’s bottom line. Why? They simply create a bad first impression. Whoever said “You never have a second chance to make a great first impression,” made a valid point. You only get one opportunity to have your first interaction…

Published 15 November 2021By Niall O'Malley
Categorised as Lead GenerationTagged Landing Page, Lead Generation

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