Geovation needed to expand the way it supported its cohort of companies in developing their marketing knowledge. With deep experience of managing the startups, they had identified a gap and asked Difference Engine to help…
Tag: Case Study
What Shape Is The Screwfix Sales Funnel?
A B2C and B2B Marketing Case Study Trade Tools And Hardware Retailer Screwfix’s B2B marketing funnel is wide and shallow. It makes its money by transactional sales at volume. In 2016 it was selling more than 24,000 products, many of them relatively low cost items. It sells to the trade…
What Shape Is The Zuora Sales Funnel?
A B2B Marketing Funnel Case Study Most B2B technology and innovation driven brands have an apple shaped funnel. It’s by far the most common funnel shape and in fact there are many subsets of the apple. But for now let’s focus on a ‘generic’ apple. The shape is relatively narrow…