Nearly every business has a website, but few add to a business’s bottom line. Why? They simply create a bad first impression. Whoever said “You never have a second chance to make a great first impression,” made a valid point. You only get one opportunity to have your first interaction…
Category: Sales Funnel
Why Newsletters Need to Die a Violent Death
Insert clickbait subhead here (sic) You know that blogpost format: “X is dead! Kill X!’? Your blood runs cold. It suckers you in and then the piece goes: “Oh ok, only bad X is dead. X is ok really, in fact it’s what we do for a living”? I’m as…
What Is Lead Generation?
Marketing is awash with jargon and terms used interchangeably. Our goal with this article is to clarify some of those grey areas. We’ll look at some key questions such as: what is lead generation? What’s the difference between demand generation and lead generation? Where does lead generation fit in the…