Building a high-growth company goes beyond hitting numbers quickly. Culture is the secret ingredient for enduring success. Coupa Software, on its way to $1 billion in revenue, understands this well. Their DNA is woven with core values of customer success, excellence, and agility. Learn from their experience to create a cohesive, empowering, and revenue-driven culture for sustainable growth.
Category: Marketing Strategy
The $1bn Revenue Question: SaaS industry trailblazers, Coupa, Share Insights For High-Growth Businesses
Explore key insights from Coupa leaders on scaling a SaaS business: embracing data-centric decision-making, accountable performance, and a shift from Account-Based Marketing to Account-Based Engagement. A roadmap to sustainable growth.
The power of storytelling in B2B marketing: Insights from Starling Bank’s Marketing Week Award win
Starling Bank’s B2B campaign shows how rational messaging and emotional storytelling can be successfully combined, leading to impressive results in the fiercely competitive banking sector.