We Are on a Mission After visiting the Technology For Marketing event at Olympia with Sarah B in London earlier this month, I came out thinking how overwhelming it all was. So many companies selling similar services and products side by side, all trying to get their buyers’ attention. It…
Category: Brand Strategy
Are We All Tired of Brand Purpose?
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain and it’s 10 years since Sinek proposed we Start With Why. Famously, Cluetrain told us that “companies attempting to “position” themselves…