Starling Bank’s B2B campaign shows how rational messaging and emotional storytelling can be successfully combined, leading to impressive results in the fiercely competitive banking sector.
Category: Brand Strategy
Building a Brand as a Disruptor: How to Stay Focused and Make an Impact
Explore the motivations behind starting a disruptor brand, and how authenticity and transparency can play a key role in building trust and lasting connections with your target audience. Discover how being agile, adaptable, and responsive to feedback can help you succeed, and learn how Difference Engine can support you on your journey.
Why we chose to launch our brand new name on Ada Lovelace Day
Yesterday was Ada Lovelace Day (ALD) 2022. So a whole year has passed since we chose to launch our new brand name, Difference Engine, on ALD last year. Here’s a reminder of why we chose that date last year, and what was so special about Ada. Why did we chose…