What do we mean by the awareness stage in funnel design? In this second piece in a series of posts deconstructing the elements of marketing funnel design we explore how to nail the awareness stage. We ran one of our Funnel Workshops in Bristol the other week and met a…
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Funnel Design: It’s You Not Me
In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest (Consideration) – Desire (Decision) – Action as she is really known. A little note on…
Which #BristolTechFest Events Should I Go To?
With more than 40 events to choose from during Bristol Technology Festival, how on earth do you work out which to go to? Fear not. We’ve done some thinking for you. Here’s the F&G pick of the festival. One event per day that will give you a great flavour of…