In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest (Consideration) – Desire (Decision) – Action as she is really known. A little note on…
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Which #BristolTechFest Events Should I Go To?
With more than 40 events to choose from during Bristol Technology Festival, how on earth do you work out which to go to? Fear not. We’ve done some thinking for you. Here’s the F&G pick of the festival. One event per day that will give you a great flavour of…
Who Is Doing a Good Job of B2B Marketing? Four Brands to Learn From
We Are on a Mission After visiting the Technology For Marketing event at Olympia with Sarah B in London earlier this month, I came out thinking how overwhelming it all was. So many companies selling similar services and products side by side, all trying to get their buyers’ attention. It…