Our notes and commentary on marketing and business
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Engineering Inspiration for Your Marketing in 2020
Read more: Engineering Inspiration for Your Marketing in 2020It’s tempting to see the ‘Lightbulb Moment’ – a burst of unexpected clarity or insight into a problem we previously couldn’t solve – as a magical revelation that is visited upon us. Beyond our control, welcome but unbidden. But we know really that the Lightbulb Moment is brewed up over time: a mix of experience, […]
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Funnel Design: What Is the Decision Making Stage in Marketing?
Read more: Funnel Design: What Is the Decision Making Stage in Marketing?What do we mean by the decision stage in funnel design? This is the fourth and final piece in a series of posts deconstructing the elements of marketing funnel design where we explore how to nail the decision stage. Let’s refresh ourselves on where the DECISION stage is in our marketing funnel. Mostly, when buyers […]
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Funnel Design: What Is the Consider Stage in Marketing?
Read more: Funnel Design: What Is the Consider Stage in Marketing?What do we mean by ‘consideration’ in funnel design? This is the third piece in a series of posts deconstructing the elements of marketing funnel design. Working on the consideration content pieces for your customer funnel is all about getting onto the shortlist for their Decision stage. Business owners can find this stage much easier […]
