It can be tricky. Growing pains. In the early days, you split the marketing jobs between the founders and got fantastic results. But now you are no longer a startup…. According to the ScaleUp Institute, http://www.scaleupinstitute.org.uk a ‘scaleup’ is an enterprise with average annual growth in employees or turnover greater…
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Meet Difference Engine at #BristolTechFest
We’re stoked to say Difference Engine is taking part in Bristol Technology Festival (#BristolTechFest). It’s a week-long celebration of the inclusive, collaborative and varied ecosystem that is Bristol Tech. If you’re a business and/or marketing leader looking for inspiration for how to level up your marketing to drive your next…
How You’re Alienating Customers & Missing a Major Revenue Trick
Four Lessons From the Festival of Marketing FoM18 blew my mind. We all know that there’s good marketing and there’s bad. But I left the conference pondering the gulf of distance between marketers and their customers. Such a disconnect gives fuel to outdated, ineffective and frankly tiringly stereotypical marketing. But…